Understanding Intercultural Communication : Negotiating a Grammar of Culture epub
Understanding Intercultural Communication : Negotiating a Grammar of Culture epub

Understanding Intercultural Communication : Negotiating a Grammar of Culture by Adrian Holliday

Understanding Intercultural Communication : Negotiating a Grammar of Culture
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Author: Adrian Holliday
Number of Pages: 208 pages
Published Date: 31 Jul 2013
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
Format: PDF
ISBN: 9780415691314
File size: 15 Mb
Download Link: Understanding Intercultural Communication Negotiating a Grammar of Culture
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In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including: * the positive contribution of people from diverse cultural backgrounds * the politics of Self and Other which promote negative stereotyping * the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.

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